THE FUTURE OF MUSIC IS YOU
A multi-channel campaign for SAE Creative Media Institut, featuring international recording artist, producer and DJ Anna Lunoe. The specific Music discipline course campaign is a breakout from the overarching 'The Future is you' campaign.
Anna's story hopes to inspire the next generation of emerging artists to learn songwriting, recording and music production from the best in the industry.
Led by a 60-second brand film and a 30-second TVC, the national campaign rolled out across OOH, digital, social media, activations, and culminated in a big-screen cinema event.