JUST MAKE
A campaign for SAE, launched off the back of their recent rebrand as SAE University College, builds on deep market research that clearly defined the institution’s tactical position: offering hands-on, real-world practical experience. The creative territory was distilled into a powerful and direct proposition — 'Just Make.'
The direction felt like a natural fit for us: analog and raw, infused with rebellious energy.
The campaign draws inspiration from music's DIY design ethos, evoking punk and rock posters, xerox prints, masking tape, and crude litho techniques. It’s truthful, resonant, and carries a universal message for the creative industries: stop talking and start making. Roll up your sleeves — the proof is in the work.
The national campaign spans OOH, digital, and social media, anchored by a series of 30-second brand ads, complemented by three 15-second vignette-style breakout discipline spots.
Let’s make some noise together - hello@madebyhowl.com︎︎︎
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