JUST MAKE
SAE University College
A campaign for SAE. Off the back of a recent rebrand as SAE University College. After undertaking a deep dive in market research that clearly defined the University's tactical position - SAE offers hands-on, real-world practical experience. The creative territory landed as 'Just Make'.
The direction was a comfortable fit for us: analog and raw, peppered with rebellious energy. Music's DIY design history inspires the campaign's creative direction: think punk/rock posters, xerox, photocopies, masking tape and crude litho prints. It feels truthful. It may be a relevant message for all of us in the creative industries. Stop talking and start making - roll your sleeves up again; the proof is in the work.
The national campaign rolls out across Ooh, digital, and social media, led by a series of brand ads consisting of 30" and accompanied by three 15" second vignette style break-out spots.
We make adventurous, memorable work for brands, music, entertainment, and culture. Let’s make some noise together. hello@madebyhowl.com︎︎︎
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