LILY PAPAS

For pop artist Lily Papas' debut album campaign, creative direction played a pivotal role in shaping her artistic identity. The Australian-born Papas turned up the volume in LA, capturing the attention of major labels and music publications alike. Howl established a bold visual and narrative foundation for her rise in the music industry.

Neon Records

Papas has carved out a distinct space in alternative pop, earning recognition for her compelling vocal performances and emotionally charged sound. Her music is both vulnerable and piercing, balancing raw intensity with a refined simplicity. Defined by its powerful vocals and a seamless blend of alternative and pop elements.

We brought Western Sydney rapper BENE the GREEK into Lily Papas' world, featuring him in the music videos and single covers for Wild and Freak—a cleverly woven dark love story told in two parts. With his alluring delivery and magnetic presence, BENE adds an undeniable edge to the narrative, creating a steamy hook that elevates the artist’s album campaign.

The campaign delivered across artist identity, album and single covers, press photography, OOH, digital, and music videos, ensuring a cohesive and striking visual presence that cemented Papas' arrival on the music scene.