PROPAGANDA
A multi-channel branded entertainment series that lifts the hood on making music. Talk about music; Candid, authentic, and uncensored conversations from both sides of the Rainbow Valley Studio glass, featuring Australian Singer, Songwriter, Producer Matt Corby & Producer Alex Henriksson, and an episodical guest artist.
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Propaganda features artists Matt Corby, Jack River, Great Gable, Bud Rokesky, Chris Collins, and Blessed, providing an intimate look into the creative processes behind their music.
The five-episode series was developed in partnership with Rainbow Valley Records (RVR), a division of Warner Music Group Australia, as part of a vertical content initiative for their rising roster of artists. The series was supported by a strategic brand partnership with Young Henrys and streamed on YouTube Music.
Episodes were released monthly, accompanied by bi-weekly vignette-style content shared through partner and artist social channels. Throughout its release, the series received additional support through paid digital campaigns and editorial coverage in Brag, Rolling Stone, Monster Children and more.
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‘People are so reactive to the music industry and the culture of what’s popular right now, not realising what makes music popular is a bold move.’
-Alex Henrikkson
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