A BLOODY GOOD STORY 


Jack Daniels
A Jack Daniels multi-platform campaign story - One Photographer, one Filmmaker, and one Writer. On the road with the Bad//Dreems across our great land on the Falls Festival tour. A Secret Sounds Connect partnership with Australia's premier national Touring company, Music and Arts Festival.








Join young Filmmaker Kaius Potter, Photographer James Adams, and Journalist / Writer Izrayl Brinsdon as they make their way around the country with the Bad//Dreems - A story 
about uncompromised passion.




The national campaign spans OOH, digital, and social media, anchored by a series of 30-second brand ads, complemented by three 15-second vignette-style breakout discipline spots- film, music/ audio and a new course offering, computer science.





We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was, always will be Aboriginal Land.

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