A BLOODY GOOD STORY
Jack Daniels
A Jack Daniels multi-platform campaign story - One Photographer, one Filmmaker, and one Writer. On the road with the Bad//Dreems across our great land on the Falls Festival tour. A Secret Sounds Connect partnership with Australia's premier national Touring company, Music and Arts Festival.
Join young Filmmaker Kaius Potter, Photographer James Adams, and Journalist / Writer Izrayl Brinsdon as they make their way around the country with the Bad//Dreems - A story
about uncompromised passion.
The national campaign spans OOH, digital, and social media, anchored by a series of 30-second brand ads, complemented by three 15-second vignette-style breakout discipline spots- film, music/ audio and a new course offering, computer science.