A BLOODY GOOD STORY
A Jack Daniels multi-platform campaign story - One Photographer, one Filmmaker, and one Writer. On the road with the Bad//Dreems across our great land on the Falls Festival tour. A Secret Sounds Connect partnership with Australia's premier national Touring company, Music and Arts Festival.
Secret Sounds Connect
Join young Filmmaker Kaius Potter, Photographer James Adams, and Journalist / Writer Izrayl Brinsdon as they make their way around the country with the Bad//Dreems - A story about uncompromised passion.
The campaign draws inspiration from music's DIY design ethos, evoking punk and rock posters, xerox prints, masking tape, and crude litho techniques. It’s truthful, resonant, and carries a universal message for the creative industries: stop talking and start making. Roll up your sleeves — the proof is in the work.
The national campaign spans OOH, digital, and social media, anchored by a series of 30-second brand ads, complemented by three 15-second vignette-style breakout discipline spots- film, music/ audio and a new course offering, computer science.