BE WHO YOU ARE
A story of coming home for Oakley team member and professional surfer Julian Wilson as he retires from competitive surfing on the World Surf League (WSL). The message is simple yet powerful: loyalty isn’t reserved just for others — always follow that feeling, all the way home. As part of Oakley’s broader Be Who You Are film series, this story celebrates the incredible athletes behind the iconic brand, shining a light on authenticity, resilience, and personal truth.
At the heart of the campaign is Julian Wilson’s personal journey. In his own words:
“I would like to take this time to let you all know I'm taking a break indefinitely from the WSL world tour for my own well-being and that of my family. By no means am I calling it a retirement from professional surfing and the decision I have made is in line with what I value most in my life and that is my family.”
— Julian Wilson (worldsurfleague.com)