ILLUMINATOR
Illuminator is a new music marketing initiative from Universal Music Group—an exclusive, invite-only, Australia-wide event series presented on the big screen. This bespoke music roadshow is dedicated to breaking news, delivering exclusive insights, and amplifying Universal’s frontline international artists.
Universal Music Group
Designed as a music television–style Top Ten countdown show, Illuminator brings global talent directly to key media and streaming partners. In 2024, the series featured a heavy-hitter international lineup—D4VD, Ice Spice, Renee Rapp and Stephen Sanchez—connecting with audiences across the Australia–Pacific region..
Alongside producing the 30-minute big-screen feature, we curated the project from the top down—crafting bespoke branding and delivering a comprehensive event creative toolkit. This ensured cohesive, beautifully executed touchpoints across the entire campaign, from media invitations and signage to tote bag gifts and physical takeaways.