LILY PAPAS
Neon Records
For pop artist Lily Papas' debut album campaign, creative direction played a pivotal role in shaping her artistic identity. The Australian-born Papas turned up the volume in LA, capturing the attention of major labels and music publications alike. Howl established a bold visual and narrative foundation for her rise in the music industry.
We brought Western Sydney rapper BENE the GREEK into Lily Papas' world, featuring him in the music videos and single covers for Freak—a cleverly woven dark love story told in two parts. With his alluring delivery and magnetic presence, BENE adds an undeniable edge to the narrative, creating a steamy hook that elevates the artist’s album campaign.