NYNE


Dew Process
Creative direction, brand storytelling, and debut album campaign for NYNE — an enigmatic Australian artist carving her own lane at the intersection of hip-hop and pop. NYNE first broke through with her distinctive vocal hook on Sevn Thomas’ “Can’t Sleep Alone,” becoming the first Australian artist associated with Drake’s OVO collective. A singer, songwriter, and producer with a razor-sharp sonic identity, she blends pop polish with trap sensibilities — always wrapped in a sense of mystique.



At the heart of the creative was a bold typographic artist mark — a striking wordform designed to function as both logo and symbol. This was paired with a stylised visual language built around neon light, sci-fi undertones, and futurist femininity. We art directed a photography series that fused hyper-real textures with raw attitude — light and projection mapping, leaks, and deep shadows — giving NYNE a signature aesthetic for her debut album artwork and press kit rollout.



Contributors / Credits
Designer - Clay Ciolac
Photography — Billy Zammit



We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was, always will be Aboriginal Land.

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