NYNE


Creative direction, brand storytelling, and debut album campaign for NYNE — an enigmatic Australian artist carving her own lane at the intersection of hip-hop and pop. NYNE first broke through with her distinctive vocal hook on Sevn Thomas’ “Can’t Sleep Alone,” becoming the first Australian artist associated with Drake’s OVO collective. A singer, songwriter, and producer with a razor-sharp sonic identity, she blends pop polish with trap sensibilities — always wrapped in a sense of mystique.

(Dew Process) Universal Music



At the heart of the creative was a bold typographic artist mark — a striking wordform designed to function as both logo and symbol. This was paired with a stylised visual language built around neon light, sci-fi undertones, and futurist femininity. We art directed a photography series that fused hyper-real textures with raw attitude — light and projection mapping, leaks, and deep shadows — giving NYNE a signature aesthetic for her debut album artwork and press kit rollout.











Credits

We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was, always will be Aboriginal Land.

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