BE WHO YOU ARE


A story of coming home for Oakley team member and professional surfer Julian Wilson as he retires from competitive surfing on the World Surf League (WSL). The message is simple: loyalty isn’t reserved just for others—always 'Follow that feeling,' all the way home.

Oakley



The campaign was led by a 90-second brand film, supported by in-store, OOH, digital, social media, editorial, and trade press applications.



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We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was Always will be Aboriginal Land.