THE FUTURE IS YOU

A multi-channel campaign for SAE Creative Media Institute. The journey of today's most revered creatives, motivates tomorrow's leaders. These stories inspire the minds of those who dare to dream, featuring Blessed, Kai Neville and Nadia Hernandez.

SAE Creative Media Institute

The proposition 'The Future is You' underpins the overarching campaign storytelling. It was executed through bespoke type treatments designed for each course discipline. These were created as both static and animatable lockups, driving the execution across all applications, and were bundled and unbundled across tactical placements

The ‘Future of you’ launched to market off the back of three brand films, each highlighting the journey of one of our incredible ambassadors in Film, Design, and Music/Audio. These films were followed by a 30-second TVC, and the national campaign rolled out across OOH, digital, social media, and activations, punctuated by a live event.

The Music/Audio Discipline campaign tells the story of Blessed, a London-based, Ghanaian-Australian producer, singer, rapper, guitarist, and mixing and mastering engineer. With an impressive portfolio, Blessed has collaborated with renowned artists such as The Kid Laroi, AMAARAE, Milan Ring, B Wise, Manu Crooks, and many more.

The Film Discipline course campaign was led by Kai Neville, a renowned director and filmmaker behind some of the world’s most celebrated surf films, including Modern Collective, Dear Suburbia, Cluster, Lost Atlas, and more.

The Creative Industries flag was flown by Nadia Hernandez, a multi-disciplinary artist and designer based in Sydney, Australia. Born in Merida, Venezuela, her work continues to orbit and explore Venezuelan folklore.