THE FUTURE IS YOU
Feat. Kai Neville, Nadia Hernandez and Blessed


A multi-channel campaign for SAE Creative Media Institute. The journey of today's most revered creatives, motivates tomorrow's leaders. These stories inspire the minds of those who dare to dream, featuring Blessed, Kai Neville and Nadia Hernandez.




The ‘Future of you’ launched to market off the back of three brand films, each highlighting the journey of one of our incredible ambassadors in Film, Design, and Music/Audio. These films were followed by a 30-second TVC, and the national campaign rolled out across OOH, digital, social media, and activations, punctuated by a live event.



The proposition 'The Future is You' underpins the overarching campaign storytelling. It was visually championed by bespoke type treatments designed for each course offerings. These were crafted as both static and animatable lockups, ensuring dynamic execution across all applications, and were bundled and unbundled across tactical placements.





‘The campaign’s creative hinges on a genuine collaboration with an all-star cast of makers across the Film, Music/Audio, and Creative industries.’ 

- Matt Langler, Director of Marketing, SAE University College



The Music/Audio Discipline campaign tells the story of Blessed, a London-based, Ghanaian-Australian producer, singer, rapper, guitarist, and mixing and mastering engineer. With an impressive portfolio, Blessed has collaborated with renowned artists such as The Kid Laroi, AMAARAE, Milan Ring, B Wise, Manu Crooks, and many more.







The Film Discipline course campaign was led by Kai Neville, a renowned director and filmmaker behind some of the world’s most celebrated surf films, including Modern Collective, Dear Suburbia, Cluster, Lost Atlas, and more.







The Creative Industries flag was flown by Nadia Hernandez, a multi-disciplinary artist and designer based in Sydney, Australia. Born in Merida, Venezuela, her work continues to orbit and explore Venezuelan folklore.




We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was, always will be Aboriginal Land.

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