THE FUTURE OF MUSIC IS YOU
SAE Creative Media Institute
A multi-channel campaign for SAE Creative Media Institute, featuring international recording artist, producer and DJ Anna Lunoe. The specific Music discipline course campaign is a breakout from the overarching 'The Future is you' campaign.
Led by a 60-second brand film and a 30-second TVC, the national campaign rolled out across OOH, digital, social media, activations, and culminated in a big-screen cinema event.
Anna's story hopes to inspire the next generation of emerging artists to learn songwriting, recording and music production from the best in the industry.