THE FUTURE OF MUSIC IS YOU


A multi-channel campaign for SAE Creative Media Institute, featuring international recording artist, producer and DJ Anna Lunoe. The specific Music discipline course campaign is a breakout from the overarching 'The Future is you' campaign.

SAE Creative Media Institute




Led by a 60-second brand film and a 30-second TVC, the national campaign rolled out across OOH, digital, social media, activations, and culminated in a big-screen cinema event.



Anna's story hopes to inspire the next generation of emerging artists to learn songwriting, recording and music production from the best in the industry.













We acknowledge the traditional land owners upon which we work and pay our respects to elders past, present and emerging. Always was, always will be Aboriginal Land.

© Howl Pty Ltd | Version 3.0 | 2025